I picked this up on LINKEDIN
Goldie Chan 8th NOV FORBES
10 Golden Rules of Personal Branding
Having said earlier today I am not a list / recipe / rule fan in the sphere of personal development, I am signposting ANOTHER list. Go Figure……
Personal Branding is at heart about the identity [and all of its associated assumptions and behavioural predictions] that others see in us. We have a choice to attempt to manage that identity by clearly focusing what were we are either deliberately or semi / unconsciously projecting. Although it is not possible to ‘control’ another person’s sense making of YOU, influence attempts can and ought to be made.
And so a catchy phrase like PERSONAL BRANDING pops up and guides a practice that is essentially identity management.
Here are the 10 headlines to think about in personal branding / identity management
- Have a focus.
- Be genuine.
- Tell a story
- Be consistent
- Be ready to fail
- Create a positive impact.
- Follow a successful example.
- Live your brand.
- Let other people tell your story.
- Leave a legacy.
“Once you’ve built your personal brand with a reputation and community behind it, the next step is to think about the legacy that you’ll leave behind. What are the keywords and actions that you want to be known for? Blake Jamieson, artist at Blake Jamieson LLC, who paints pop art portraits of famous tech and sports heroes reminds us that: “Building a personal brand is much bigger than building a business. The only exit strategy is legacy.”
I am struggling to think of my legacy phrase ? It would possibly be “we expected too much change in one year and not enough in ten.” either that or ” does your black americano coffee come in a large size?”